Last Updated: June 27, 2025
1. Introduction
AidBaby (we, our, or us) respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
2. Information We Collect
Personal Information
We may collect the following personal information:
- Name and contact information (email address, phone number)
- Company name and business information
- Marketing preferences and lead generation data
- Communication records and support interactions
Technical Information
- IP address and device information
- Browser type and version
- Website usage data and analytics
- Cookies and similar tracking technologies
3. How We Use Your Information
We use your information for the following purposes:
- Providing and improving our go-to-market services
- Communicating with you about our services and updates
- Processing your requests and responding to inquiries
- Marketing and promotional activities (with your consent)
- Analyzing website usage and optimizing user experience
- Complying with legal obligations and protecting our rights
4. Legal Basis for Processing (GDPR)
We process your personal data based on:
- Consent: Where you have given clear consent for specific purposes
- Contract: To perform our services and fulfill contractual obligations
- Legitimate interests: For business operations, marketing, and service improvement
- Legal compliance: To meet regulatory and legal requirements
5. Information Sharing
We may share your information with:
- Service providers: Third-party vendors who assist in our operations
- Business partners: When providing integrated services
- Legal authorities: When required by law or to protect our rights
- Business transfers: In case of merger, acquisition, or sale of assets
We do not sell your personal information to third parties.
6. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.
7. Your Rights
Depending on your location, you may have the following rights:
- Access: Request copies of your personal data
- Rectification: Request correction of inaccurate data
- Erasure: Request deletion of your data (right to be forgotten)
- Portability: Request transfer of your data to another service
- Restriction: Request limitation of processing
- Objection: Object to certain types of processing
- Withdraw consent: Withdraw previously given consent
To exercise these rights, contact us at privacy@leadmamut.com
8. California Privacy Rights (CCPA/CPRA)
California residents have additional rights:
- Right to know what personal information is collected and how it's used
- Right to delete personal information
- Right to opt-out of the sale of personal information
- Right to non-discrimination for exercising privacy rights
- Right to correct inaccurate personal information
- Right to limit the use of sensitive personal information
9. Cookies and Tracking
We use cookies and similar technologies to enhance your experience. You can control cookie preferences through your browser settings. We use:
- Essential cookies: Required for website functionality
- Analytics cookies: To understand website usage
- Marketing cookies: For targeted advertising (with consent)
10. Data Retention
We retain your personal information only as long as necessary for the purposes outlined in this policy or as required by law. We regularly review and delete data that is no longer needed.
11. International Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place, including standard contractual clauses and adequacy decisions.
12. Children's Privacy
Our services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children under 16.
13. Changes to This Policy
We may update this privacy policy from time to time. We will notify you of any material changes by email or through our website. Your continued use of our services after changes constitutes acceptance of the updated policy.
14. Contact Us
If you have questions about this privacy policy or our data practices, contact us at:
15. Data Protection Officer
For EU-related inquiries, you can contact our Data Protection Officer at dpo@leadmamut.com